BRANDING YOUR BUSINESS
BRANDING - Definition: "The marketing practice of creating a name, symbol or design that identifies and differentiates a product or company from others."
BRANDING is one of the most important aspects of any business, large or small, retail or B2B (Business to Business). An effective brand strategy gives you a major edge in increasingly competitive markets.
But what exactly does "branding" mean? How does it affect a small business like yours?
How Do You Look?
Simply put, your brand is your promise to your customer.
It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
The foundation of your brand is your logo. Your website,
packaging and promotional materials communicate your brand, and they should all integrate your logo.
We Can Help.
At Topline, we have the ability to put your logo and message(s) to work in the best possible applications.
The most obvious two places are business cards and signs, but there are many more.
We offer custom artwork design capability which means we can handle your total image building process from start to finish.
A good logo is important
At Topline, we don't use branding irons but we get the job done!